Luminary believed in founder Jamie Berk’s vision to help people “look a little better” with her unisex skincare line which she created after years of experience practicing Botox(R) and aesthetic treatments. We knew this passionate pursuit to revolutionize the at-home skincare routine could be the answer to the millions of people searching for products that work using just the bare essentials to provide people with a regimen based on their individual concerns. Luminary worked to develop the brand identity, packaging, ecommerce experience, visuals, social media presence and brand messaging to amplify the “ No BS '' value proposition and instead position this brand as the source for nothing but ingredients proven to make a difference.We successfully helped this brand craft their editorial visuals & personal tonality while making sure all insignia represented the science backed and dermatologist tested ingredients to receive 200+ five star customer reviews within 1 week of launch.