Luminary was thrilled to work with Magu Foods, we believed that this healthy snack brand would become the go to energy bite perfect for fitness lovers and busy people interested in making mindful, healthy choices. Luminary collaborated with this brand to create the visual content, brand video, messaging, and go to market strategy. Magu went on to expand from a New York based DTC online distributor into multiple major retail locations like Wholefoods & Erewhon. We chose to center this brand’s messaging around catering to this generation's need for immediate satisfaction with a snack that could give you the energy you need to power your day in one bite! Fast, but far from fast food. Our video campaign showcased the purity & simplicity of the all natural ingredients & 100% Organic plant-based protein. Utilizing the power of storytelling to connect to our audience, Luminary added a layer of authenticity to this campaign by incorporating former professional track & field athlete Lorena Menghia. Her personal experience in sports in a high pressure performance based industry inspired her mission to create the perfect snack to go for the gold!