HiFi harnesses the remarkable power of AI to service music creators with data-driven business and financial management solutions. Luminary helped Hifi to develop a brand language and visual system to effectively reach their goal of establishing confidence and trust with new members as a platform aiming to help musicians better manage their financial wellbeing. As a former Interscope performing artist with 15 years of experience in the music industry, Luminary founder Lanz Pierce felt strongly about this tech company’s mission to empower the artists directly with features like royalty advances, business management guidance and data reporting from streaming services. Luminary participated in focus groups to give input on early stage in-app interface models, and provided feedback on art direction, insights on potential user acquisition strategy, and brand messaging.