Lindsey Simon

After years in the fashion industry former Intermix head stylist Lindsey Simon Shohet commissioned Luminary to create a DTC platform that empowered shoppers with seasonal trend-forecast tips and styling advice readily available in a click. This multi-platform visual tool features top looks off the runway, vintage editorial campaigns, and under the radar international street style must haves. To make this site an immersive world of luxury, Luminary built out a pathway to identify top vendors to connect each look directly to the source to shop/buy from designers like Phillip Lim, Veronica Beard, and Derek Lam. We crafted the brand voice to echo the personal touch of brand founder and stylist Lindsey Simon Shohet as to separate this site from other big box online fashion forums and competitors. We wanted to assure the experience felt personalized to leave a memorable impression on consumers as if upon entering the site you were guided by your own high end stylist curating your wardrobe directly from designers after their runway show!