Fueled by their pursuit to partner with mission-driven consumer and technology companies and improve the world and the human condition in the process, Id8 Investments wanted a brand identity that represented both the institutional strength of a respected financial firm as well as a nod to it’s work with eco-conscious brands. Luminary worked to create this brand identity and launch a website to amplify ID8’s differentiated holistic approach to working with founders to help elevate and scale emerging brands and companies. We thoughtfully designed the brand logo, mark, & visual system to assure that the name, the symbol, the digital experience , and messaging accurately wove together these elements and made an impactful impressions on prospective new companies exploring ID8 as a financial partner for the first time.