The Good Publishing Company created a modern bible collection by engaging contemporary artists, thought leaders and designers, to capture a new generation of seekers. The 1st edition Bible featured hand scripture from legendary New York artist Eric Haze and was released on NTWRK with the intention of provoking new conversations around faith and culture. Luminary was brought on pre-launch phase to work alongside the core team and build momentum and awareness on digital media. Luminary went on to establish and run the social media account for this brand as a prominent touch point for customer acquisition, sales, and community growth. Luminary worked with the GPC team on digital marketing, crafting the brand identity through effective messaging and art direction on socials. Luminary also helped rebrand the website post launch to elevate the customer journey, ecommerce experience and help further SEO metrics.