Chris Collins is a high-end luxury beauty brand and one of the most talented perfumers in the world. Luminary was brought on to establish the overall brand strategy for the social-centric campaign inclusive of design, content creation, and the video production of the Chris Collins x Sephora Brand Campaign. The brand is comprised of 3 collections of unisex fragrances each that tell a unique story and designed with prestige and elegance. It was paramount that we established Chris Collins as a stand out brand from the other dynastic fragrance houses like Tom Ford & Killian. Luminary focused on driving the brand’s messaging around the fragrance journey of each scent on social media and highlighting the founder’s personal inspiration from his travels to Grasse, France where the collections came to be. Luminary chose to focus on the unique alchemical elements of each fragrance to make an emotional connection and sensory experience with consumers as well as weave an irresistible story around sensuality. Through visual media, motion graphics, design & messaging we established each fragrance as its own persona.