MUZO exclusively mines and offers the highest quality emeralds in the world from the legendary Muzo mine in Boyaca, Colombia. This brand is unique in that it’s not only a wholesale supplier of stunning gems, it’s also a modern design house crafting beautiful jewelry for collectors & celebrities as well as it being a philanthropic foundation that actively gives back to the region with economic development, provisions of social services, education, and food security. Luminary was brought on to amplify this multifaceted brand’s mission across social and digital platforms, modernize it’s messaging and grow it’s reach to new demographics. Muzo’s social following grew 10X quickly. Luminary focused on merging the romantic ideals of emeralds with the ethics of sustainable sourcing. Working in tandem with the PR team Luminary created campaigns, graphics, imagery and copy to successfully widen the brand’s appeal while staying true to its core sophisticated allure. We created a brand awareness and customer experience to launch it’s newest Nova Collection as well as celebrate it’s legendary history.