A Note From Founder & CEO Lanz Pierce

First let's get clear on what this word means.

Lu·mi·nar·y

noun

1. A person who inspires or influences others, especially one prominent in a particular sphere.
   Synonyms: leading light, guiding light, inspiration, leader, expert, master

As an artist who was discovered and signed a decade ago by none other than Jimmy Lovine on Interscope records, I released three albums (Point Of No Return, Editors Eye, and Los City);  toured with Snoop Dogg; battled on Sway in the Morning; won the BMI 'Who's Next' Songwriters on the Rise award and worked closely with the legendary producer/guitarist Nile Rodgers.  I  understand firsthand what it’s like to be a brand & the commitment that goes into all it encompasses. I also recognize the utmost importance of the right team, when you’re trying to reach for the stars it’s the team in the launch control center that helps make a universe of a difference.

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After years of directing music videos, ad spots, and brand campaigns I made my first short film directorial debut with an adaptation of a novel titled “Hispanicus”. In 2018 I founded Luminary Creative Agency bringing on an in-house team of world-class minds & independent partners to help design, launch, and problem solve at any scale. I wanted to establish a brand incubator endowed with the full capacity to function as an acting partner for brands rather than just a content creation shop. Luminary has collaborated with brands at all stages, from the startup looking for the right investor, to the established brand looking to pivot and rebrand; Luminary is on board for the long term commitment as an extension of the core team ensuring your company's success.

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So let's go back to my WHY; simply put, for me it’s all about doing purposeful work that inspires people, improves industry, and connects humanity through the power of storytelling. After all, it is the hand that holds the pen that writes history.  I now spend my time working with bold innovators, thought leaders, and visionaries who dare to create, dream, invent, move the needle, and change culture. I enjoy utilizing my life experience to guide the path ahead for these forward thinking brands and institutions, developing ideas, platforms, and worlds that connect us in celebration of what’s to come.

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Lanz Pierce
LUMINARY CEO & FOUNDER